01.Agency Red Flags
Guaranteed #1 ranks in 7 days, hidden link networks, opaque work logs, and lack of technical engineering capabilities.
02.The 10 Vetting Questions
Direct questions regarding Core Web Vitals, Schema graphs, attribution modeling, and in-house team composition.
03.Reporting Standards
Moving beyond keyword position trackers to actual organic revenue attribution, pipeline value, and qualified leads.
04.Contract Terms
Why rigid 12-month lock-in contracts benefit the agency while milestone-based retainers protect the client.
05.Economic Alignment
How to evaluate whether an agency understands your customer lifetime value (LTV) and CAC targets.