01.The Redesign Trap
Common causes of traffic disasters: altered URL structures, stripped internal links, and bloated JavaScript frameworks.
02.Pre-Launch URL Mapping
Exporting all legacy URLs from Google Search Console and constructing 1-to-1 301 redirect spreadsheets.
03.Staging Hygiene
Preventing staging environments from leaking into Google's index while maintaining accessible crawlability.
04.Launch Protocols
Submitting updated XML sitemaps, triggering URL inspection requests, and checking canonical response headers.
05.Post-Launch Monitoring
Tracking crawl budget, server log errors, and keyword trajectory over the critical first 30 days.